Brand Guidelines
The Strata Mark.
Five horizontal strata represent the geological column we work through. The brightest band is the aquifer — visual hierarchy mirrors the business. A hairline drill axis terminates at the aquifer with a small dot: the moment of strike. The notch on the bedrock band, paired with the empty space above it, forms a quiet negative-space "G".
Lockups
Four official compositions.
Horizontal — primary
Stacked
Tagline
Mark only
Scale
The mark holds from 16 to 64 px.
16px24px32px48px64pxColor
Adapts to every theme via currentColor.
GreenLight GreenEarthCopperOceanMidnightDarkClear space
Reserve breathing room equal to one strata band.
The dashed boundary represents the minimum clear space — equivalent to one strata band height (≈12% of the mark). Don't crowd the mark with type, imagery, or other graphics inside this zone.
Incorrect usage
Things we don't do to the mark.
- Don't recolour individual strata bands.
- Don't stretch or skew the mark; uniform scaling only.
- Don't add drop shadows, gradients or 3D effects.
- Don't rotate the mark — orientation reads as a column for a reason.
- Don't typeset the wordmark in any other typeface.
- Don't place the mark on a busy photograph without sufficient contrast.